Latina Owned Businesses
Lights Label
Founded by Cuban beauty YouTuber Kathleen Lights, this Miami-based label offers tons of cool streetwear-inspired designs like sweatshirts, bike shorts, and cropped tanks, and also has accessories like phone cases, jewelry, and totes.
Hause of Curls
New York-based Dominican stylist Sherly Tavarez launched Hause of Curls to help get rid of the idea of “pelo malo”—or bad hair—that’s so prevalent within the Latinx community. In fact, one of her most popular t-shirt designs reads: “Pelo malo where?” encouraging curly haired girls to love themselves just the way they are.
Femme Kulture
With roots in New York’s Bronx borough, Femme Kulture is a women’s clothing line that was founded by Latina entrepreneur Lorena Carmona-Moore to highlight strong and inspiring women in Latinx history and culture while also empowering today’s women. Femme Kulture’s merch includes everything from a Frida Kahlo x Femme Kulture shirt to “Boss Babe” hats.
Viva La Bonita
“Inspired by the spirit of the women who are fearless” is the tagline for Latina lifestyle and apparel brand Viva la Bonita. Hailing from Pacoima, Los Angeles, Mexican-American founder Rachel Gomez provides inspiration to the Latina community through her bilingual merch, which includes “Brown girl going places” coffee mugs and “Allergic to pendejadas” sweatshirts.
Luna Magic
Beauty brand Luna Magic was founded by NYC native sisters Mabel and Shaira Frias. Together, the two created a makeup collection they define as a celebration of the rich culture found in the Caribbean and Latin America. “We intend to be the brand for the Latinas and others who are not Latinx who really like our vibe—which is why we say we’re not just a brand, we’re an attitude,” Mabel told POPSUGAR in an interview.
Glamlite
Best known for their creative, food-inspired makeup palettes, Glamlite will have you reaching for a slice of pizza with one hand while you put your eyeshadow on with the other.
Grl Collective
This Latina-owned business donates 20 percent of its proceeds to fund education for girls in India, and it offers so many cute items like fringed masks, graphic tees and hoodies, jewelry, and more.
Sunday Energy
Delicate jewelry in cool shapes and designs—all for a very affordable price. Sunday Energy pieces are exactly the little something that’d work perfect as a gift for a friend, sister, or coworker.
Alamar Cosmetics
An inclusive, vegan, and cruelty-free cosmetics company for you to sink your teeth into. You know, after you’re done being mesmerized by this luscious gloss, that is.
FOR TMRW
If you have that one friend or relative who is obsessed with getting their nails done, consider this nontoxic and vegan nail polish brand that has vibrant, long-lasting colors and also donates a portion of sales to Sad Girls Club, an organization that creates community for women of color.
